SUBVERTING ‘HAPPILY EVER AFTERS’ TO HIGHLIGHT THE HARSH REALITY OF ALZHEIMER’S
2 x D&AD
3 x BRITISH ARROW
10 x ONE SHOW
2 x CLIO
2 X EPICA
1 X ANNIE
Voiced by the Oscar-winning Olivia Colman, this Disney-style animation shines light on the ‘happily ever afters’ that dementia has stolen.
Despite the fact that millions in the UK will go through a devastating journey with dementia, there is still a startling lack of awareness about the devastating effects of the condition.
This film brings home the importance of Alzheimer Research UK’s mission to find a cure, and urges the British public to stand with them and support their research. The campaign is the first under their new platform ‘For A Cure’.